Our skin tells the story of where we’ve been. But for people living with locally advanced basal cell carcinoma (laBCC), the marks on their skin can affect their confidence and overshadow the moments still ahead. ODOMZO, a once-daily pill that can help shrink these skin cancer lesions, offers a treatment option for their next chapter.

The ODOMZO Timeline campaign connects those marks to a larger life story, using them as points along a timeline linking treatment to meaningful milestones: a father walking his daughter down the aisle, a mother celebrating a graduation. Across Patient and HCP campaigns, this visual thread places patients and their skin proudly in the spotlight, celebrating who they are, what matters to them, and the chapters they still want to write.