IZERVAY
Slow Rider
When it comes to Geographic Atrophy (GA), slowing down is a good thing. IZERVAY helps slow GA progression—and the sooner patients start, the better. Our "Slow Rider" campaign puts patients in the driver’s seat—encouraging them to take control in managing GA before it’s too late. With the freedom of the open road, a vintage orange car, and nostalgic diner scenes, we tap into the independence, empowerment, and beauty of taking the slow lane with IZERVAY.
Role
Senior Art Director
Client
Working for Women
Website Redesign
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Website Redesign *
Giving the IZERVAY website a fresh, modern look was more than just a design challenge—it was about creating an experience that truly put accessibility first. With a visually impaired audience in mind, every element was built for clarity, ease, and usability. From high-contrast visuals to intuitive navigation and screen reader compatibility, we reimagined the site to be as functional as it is engaging—ensuring every visitor can find the information they need without barriers.
Print Campaign
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Print Campaign *
For our older audience, print remains a powerful way to connect. Whether flipping through a magazine at the doctor’s office or at home, we made sure IZERVAY was in the right place at the right time. With placements in Time, Reader’s Digest, Food Network, and Real Simple, our ads met readers where they already are—delivering a clear message about slowing GA before it’s too late.
