IZERVAY POC
Video Series
Many patients struggle to understand Geographic Atrophy (GA) and the role of IZERVAY, often leaving doctor’s appointments with unanswered questions. To address this, we created an engaging and digestible video series designed to fill those educational gaps for both patients and caregivers.
Instead of a traditional approach, we brought learning to life with a retro cartoon style inspired by classics like The Flintstones and The Jetsons. This nostalgic, visually dynamic format makes complex information more relatable, memorable, and entertaining, ensuring patients feel informed and empowered about their treatment journey with IZERVAY.
Role
Senior Art Director
Client
Astellas
Chapter 1
A clear and simple breakdown of Geographic Atrophy (GA)—what it is, how it affects vision, and what you need to know about this progressive eye disease.
Chapter 2
Learn why acting early is crucial in managing Geographic Atrophy (GA) and how timely treatment can help slow disease progression before it’s too late.
Chapter 3
Introducing IZERVAY as a targeted solution for Geographic Atrophy (GA), offering a new approach to slowing disease progression and preserving vision.
