Having a job doesn't always mean making ends meet. For millions of women known as ALICE (Asset Limited, Income Constrained, Employed), earning above the poverty line still isn't enough to afford life's basic necessities. Despite working hard, many are struggling just to stay afloat.

In partnership with Working for Women, a nonprofit dedicated to advancing women's economic independence, we created Head Above Water, a campaign and animated short film that brings these hidden struggles to the surface. Through the powerful metaphor of a woman fighting to keep her head above water, we challenge the idea that hard work alone guarantees financial stability and inspire collective action toward a future where working women can do more than survive. They can thrive.