UPNEEQ
Drop, Lift, & Go
In today’s fast-paced world, the modern woman’s beauty routine is all about efficiency. Drop, Lift, and Go! is a campaign concept designed to position Upneeq, the first and only FDA-approved eye drop for adults with low-lying eyelids, as an essential step in the 21st-century woman’s get-ready routine.
With just one drop, Upneeq lifts tired-looking eyelids in minutes—no downtime, no hassle. Whether she’s heading to a meeting, school drop-off, or a night out, looking refreshed and alert has never been easier. One drop, instant lift, and she’s ready to go!
Role
Art Director
Client
RVL Pharmaceuticals
Photoshoot
For the Drop, Lift, & Go campaign, I helped oversee a photoshoot that captured the essence of the modern, on-the-go woman. Our vision was to move beyond the traditional pharma aesthetic and create something stylish, chic, and effortlessly dynamic—just like our audience.
Every shot was designed to reflect a fast-paced yet glamorous lifestyle, where looking refreshed and awake is as simple as a drop of Upneeq. We showcased real women in motion, embracing confidence, elegance, and ease in their everyday routines.
Product Shots
